Spring GDS 25th Anniversary
A logistics company that ships to 190 countries built something to ship to itself.
AWS is Amazon Web Services, the largest cloud provider in the world. It started in 2006 with a handful of services and now runs hundreds, covering everything from raw virtual machines to databases, machine learning, message queues, and content delivery. If a piece of digital infrastructure exists, AWS almost certainly rents a version of it.
The core pieces are the ones most projects touch first. EC2 for compute, S3 for storage, RDS for managed databases, Lambda for running code without managing a server at all. AWS spans every layer of the cloud stack at once: you can rent bare infrastructure (IaaS), deploy onto managed platforms (PaaS), or use a finished service like its email or analytics tools. Netflix runs its global streaming on AWS, scaling up for an evening's viewing peak and back down overnight, which is the kind of elasticity the platform was built for.
The breadth is the strength and the catch. AWS can do almost anything, and that same surface area makes it easy to overprovision, misconfigure, or run up a bill nobody can explain.
A lot of what we run lives on AWS. We use Lambda for serverless backends, S3 and CloudFront for delivery, and the managed services that let a small team operate infrastructure that would otherwise need a dedicated ops crew. The platform does the heavy lifting so the work stays on the product.
We also clean up after AWS bills that have gotten out of hand. That's cost optimization work: right-sizing instances, committing to reserved instances where usage is steady, turning on autoscaling so capacity follows demand. We pair that with CI/CD pipelines that deploy to AWS cleanly and platform standardization that keeps a sprawling account legible. Companies bring us a setup nobody fully understands anymore, and we work through it with them until it's predictable again.
Running on AWS and not sure where the money goes? Let's find out.
A logistics company that ships to 190 countries built something to ship to itself.
Turning a brand into a working business.
Half a million people. One app. Zero chaos.















