Spring GDS 25th Anniversary
A logistics company that ships to 190 countries built something to ship to itself.
Edge computing moves processing close to where data is created, instead of sending everything to a central data center and waiting for the answer to come back. The "edge" is the boundary of the network: a sensor, a phone, a local server, a CDN node near the user. Work happens there.
The reason is physics. Data takes time to travel, and for some jobs the round trip to a distant cloud is too slow or too expensive. A self-driving car cannot wait for a server hundreds of miles away to decide whether to brake. A factory floor with thousands of sensors cannot ship every reading to the cloud without flooding the network. Processing at the edge cuts that latency and reduces how much data has to travel. This complements the cloud rather than replacing it: the edge handles the time-sensitive work, the cloud handles the heavy storage and analysis. A retail chain might run video analytics inside each store to count foot traffic in real time, then send only the summarized numbers to a central warehouse overnight.
It overlaps heavily with IoT, where the devices generating data are the same ones now doing some of the computing. The trade-off is complexity: distributed systems are harder to update, secure, and reason about than one central server.
We reach for the edge when latency or data volume makes a central architecture the wrong answer, not because it sounds advanced. Most of the time we use it in two places: serving content and logic from CDN nodes near users to make web products feel instant, and processing IoT data on or near devices so only what matters travels onward.
Distributed systems are genuinely harder to run, and we say so before a client commits to one. When the work fits, we build it so updates, monitoring, and security are designed in from the start, because an edge deployment you cannot observe is a liability waiting to happen. We figure out together where the edge earns its keep and where a simpler setup would serve the client better.
Latency or data volume becoming a wall? Let's work out where the edge helps.
A logistics company that ships to 190 countries built something to ship to itself.
Turning a brand into a working business.
Half a million people. One app. Zero chaos.















