Event tracking

What is event tracking?

Event tracking is the practice of recording specific actions people take in a website or app. A page view is the baseline. Events are everything else: a button click, a video play, a form submission, an add-to-cart, a scroll past a certain point. Each event captures what happened and, through parameters, the detail that makes it useful.

In GA4, the whole model is event-based. Every interaction, including the page view itself, is logged as an event with parameters attached. A "purchase" event might carry the transaction value, currency, and the items bought. That structure lets analysts go beyond traffic counts and measure behavior. A media company that only tracks page views knows people arrived; event tracking tells them whether anyone actually pressed play, how far they watched, and where they dropped off.

Done well, event tracking gives a clean record of intent and outcome. Done carelessly, it produces noise, duplicate counts, and metrics nobody trusts. The naming convention, the parameters chosen, and the consistency across pages all decide whether the data is worth anything.

Event tracking at Dallonses

We treat tracking as part of building the product, not a tag bolted on after launch. Deciding which events matter, naming them consistently, and shaping their parameters is work we do with the client before a single dashboard gets built. Tracking that's an afterthought is tracking nobody believes.

Our analytics implementation covers GA4 and the wider measurement stack, wired so events feed cleanly into the reports and attribution work that follow. When the data is structured from the start, the questions a marketing or product team wants to ask have answers waiting. We set that foundation alongside the people who'll live with it.

Tracking that produces numbers nobody trusts? Let's fix the foundation.

Talk to us about analytics