Spring GDS 25th Anniversary
A logistics company that ships to 190 countries built something to ship to itself.
Net zero is the point where the greenhouse gases an organisation adds to the atmosphere are balanced by an equal amount removed. The order matters. Real net zero means cutting emissions as deeply as possible first, then dealing with the small residual that can't yet be eliminated. Removal, not just offsetting, closes the gap.
That distinction is what separates net zero from carbon neutral, and the two get used interchangeably when they shouldn't be. Carbon neutral usually means an organisation has bought offsets to cancel out its current emissions, often without changing much underneath. Net zero is a stricter target. It demands actual reduction across the whole value chain, and the offsets that remain should remove carbon rather than just avoid it elsewhere. A company can call itself carbon neutral next quarter by writing a cheque. Net zero takes years of cutting real emissions.
For software, the emissions hide in places most reporting misses. Cloud compute, data transfer, the energy a product draws across millions of sessions. A streaming service that halves its video bitrate without users noticing cuts more carbon than a year of office recycling. Getting to net zero in tech means measuring that footprint honestly, then engineering it down.
We're a certified B Corp, and net zero is a target we hold ourselves to rather than a badge we point at. The honest position is that we're on the path, not at the end of it. We measure what our own operations and the products we run actually emit, then cut where the numbers say we can.
Most of our leverage sits in the code. Leaner systems draw less compute, and less compute means fewer emissions to offset later. Through our sustainable technology consulting we help clients see the real footprint of what they run, choose green hosting, and reduce the energy a product burns in production. We'd rather show a measurable cut than sell a pledge.
Want a clear read on what your technology actually emits? Let's measure it.
A logistics company that ships to 190 countries built something to ship to itself.
Turning a brand into a working business.
Half a million people. One app. Zero chaos.















