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Luxury Eyewear, from Monaco to the World

Valtoria

Luxury doesn't shout. Neither should the store that sells it. We built the one that takes a Monaco brand to the world, quietly.

Valtoria makes sunglasses and optical frames designed in Monaco and handcrafted by Japan's finest artisans, with lenses treated by Zeiss. Titanium, precision and patient handwork. Pieces that sit between €860 and €1,850. The ambition was clear. Sell to anyone, anywhere, and never once feel like an ordinary online shop. That's a hard brief for e-commerce development. Luxury lives in the details, and most stores are built to sell fast, not to sell well. We built Valtoria's from scratch, from the first impression to the order confirmation.

A store that feels like a boutique.

In a luxury store, nobody rushes you. So we didn't either. No promo banners, no countdown timers, no "customers also bought". Big imagery, generous space, very little text. Each frame gets its own stage with the story, the materials and the craft behind it. A buyer about to spend four figures gets every detail they need, and a checkout that takes a few clicks. Custom e-commerce, designed around the product instead of around the template.

 

One store, every market.

Monaco is two square kilometers. Valtoria's market is the planet. The store speaks English and Spanish from a single catalog, so a new frame launches everywhere at once. Taxes adapt to the destination at checkout. Payments run through a secure bank gateway. A buyer in Madrid, Dubai or New York gets the same experience as someone walking into the showroom.

Built to be found.

Nobody searches for a brand they haven't heard of yet. They search for what they want. Titanium frames. Japanese sunglasses. Luxury eyewear from Monaco. We structured the catalog around those searches, so every collection works as a landing page and new customers arrive through Google, not just word of mouth. The same catalog feeds social shopping, so a campaign post is one tap away from a sale.

A small team, running a global business.

Behind the calm front end, the e-commerce platform does the heavy lifting. Orders sync with invoicing, customers flow into the CRM, launches go out to the mailing list automatically. An order placed at midnight in Tokyo is already processed by the time Monaco wakes up. Valtoria's team spends its time on the craft, not on admin.

From Monaco To The World


Valtoria went from a brand without a storefront to a luxury e-commerce selling sunglasses and optical frames worldwide.

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Aymón holding a Tools magazine in front of their facem
Ari working on a laptop outdoors surrounded by plants
Top-down view of a wooden desk with a keyboard, mouse, and headphones
Hand-drawn illustration of a hand snapping fingers
Nico leaning against a water cooler next to a fire extinguishe
Close-up of an open computer with circuit board and components on a wooden desk
Bernat and Andreu collaborating at a desk with monitors and a laptop
Hand-drawn illustration of an open hand waving
Aymón holding a Tools magazine in front of their facem
Ari working on a laptop outdoors surrounded by plants
Top-down view of a wooden desk with a keyboard, mouse, and headphones
Hand-drawn illustration of a hand snapping fingers
Nico leaning against a water cooler next to a fire extinguishe
Close-up of an open computer with circuit board and components on a wooden desk
Bernat and Andreu collaborating at a desk with monitors and a laptop
Hand-drawn illustration of an open hand waving