Turning fragrance discovery into a global growth channel

A web platform for 30,000 fragrances

Custom web development, end to end. The platform runs on a dynamic database of 30,000 fragrances, each enriched with ingredients, olfactive families, brand stories, and connections. Custom search lets users explore by scent, brand, ingredient, or keyword. Fast. Intuitive. Built around how real people discover fragrance. A personalization engine learns from every interaction. Like a fragrance to get recommendations. Rate it, shape your profile. Save collections. The more users engage, the more they return.

We baked SEO into the foundation. Clean URL architecture, semantic structure, metadata built for organic search. Organic search more than doubled in the first year. A custom CMS gives Puig's editorial teams full control over the content layer. Featured fragrances, brand stories, regional pages. Published in real time across nine languages. Arabic and Chinese among them, reaching populations most fragrance platforms have never touched.

A native mobile app that goes where users go

Mobile app development meant one codebase, two platforms. We built a React Native app that brings the full Wikiparfum experience to iOS and Android. Native performance, offline functionality, and a UI built around the way people shop and discover on their phones.

It draws from the same API as the web platform, so product data, recommendations, and personalization stay consistent across both. Puig's team updates the CMS once. Web and app reflect it immediately. One source of truth. Two channels. Every mobile interaction feeds the same intelligence layer, enriching the full picture of user behavior.

Data infrastructure that reveals market demand

Behind the platform sits a data lake capturing every user interaction, preference, search, and rating in real time. Behavioral signals flow directly to Puig's product, marketing, and strategy teams. What fragrances are trending. What combinations users crave. What gaps exist in the market. Product decisions grounded in real behavior, not intuition. Puig moves faster. Launches what the market actually wants.

Beyond what you see: a GraphQL API for the whole catalog

The Wikiparfum platform is the visible layer. Behind it, we built a custom GraphQL API that opens the full fragrance catalog to trusted partners. Every fragrance, every ingredient, every brand. Multi-tenant by design. Carolina Herrera sees only Carolina Herrera products. Another partner sees only what their business is authorized to access. Scoped catalogs, scoped permissions, full control.

Partners consume the API to embed fragrance data into their own services, build new experiences on top of Puig's proprietary catalog, and create commercial relationships that didn't exist before. The catalog isn't locked inside one website. It is infrastructure the industry can build on.

Wikiparfum doubled its user base year over year. More customers discovering Puig fragrances. More revenue opportunity. Engagement metrics soared. Users came back. Stayed longer. Converted.

Puig now owns market intelligence competitors can't see. They understand customer preference at scale. Faster product cycles. Better bets. Wikiparfum became a strategic asset. A proprietary data source. A foundation built to keep growing.