Spring GDS 25th Anniversary
A logistics company that ships to 190 countries built something to ship to itself.
Google Cloud Platform, usually shortened to GCP, is Google's public cloud. It runs on the same infrastructure that powers Search, Gmail, and YouTube, and it offers the full range of cloud services: compute, storage, databases, networking, and a deep bench of data and machine learning tools.
GCP competes directly with AWS and Microsoft Azure as one of the big three providers. Its standout pieces tend to be data and ML: BigQuery for analytics at scale, plus first-class Kubernetes through GKE, since Google originally created Kubernetes. Like its rivals, GCP spans the whole cloud stack, from raw virtual machines (IaaS) to managed platforms (PaaS) to finished services. Spotify moved its backend to GCP largely to lean on BigQuery for crunching listening data, which is the sort of workload the platform handles well.
Teams pick GCP when data is central to what they're building, or when Kubernetes and containers are the foundation rather than an afterthought. The pricing model and the analytics tooling often tip the decision.
We build on GCP when a project leans heavily on data or containers. BigQuery for analytics workloads, GKE when Kubernetes is the right shape for the system, and the managed services that let us keep a lean team running real infrastructure. The platform fits well when the data side is the hard part.
The discipline is the same wherever we deploy. We set up CI/CD pipelines that ship to GCP reliably, keep the setup standardized so it doesn't fragment as it grows, and stay on top of cost optimization so the bill reflects actual usage. Companies bring us a GCP project that's grown faster than its structure, and we work through it together until it's something a team can reason about.
Building something data-heavy on Google Cloud? Let's get it right.
A logistics company that ships to 190 countries built something to ship to itself.
Turning a brand into a working business.
Half a million people. One app. Zero chaos.















