Spring GDS 25th Anniversary
A logistics company that ships to 190 countries built something to ship to itself.
SQL and NoSQL are two broad approaches to storing and querying data, each suited to different problems. SQL databases, also called relational databases, organise data into structured tables with predefined schemas and enforce relationships between them. PostgreSQL, MySQL, and SQLite are common examples. They shine at complex queries, transactional operations, and any case where data consistency can't be compromised.
NoSQL databases drop the rigid table model for more flexible shapes: documents, key-value pairs, wide columns, or graphs. MongoDB, Redis, Cassandra, and Neo4j sit here. They're chosen to scale horizontally, to handle unstructured or fast-changing data, and to absorb high-volume, high-velocity workloads. An e-commerce platform might keep orders and payments in PostgreSQL, where a transaction must never half-complete, while caching session data in Redis for speed. That pairing is common, not a contradiction.
The choice comes down to the data, the query patterns, the scale you need, and the consistency guarantees the application demands. Neither is universally better. Many modern systems run both, applying each where it fits, and the real skill is knowing which job belongs to which tool.
We pick the database to fit the problem, not the habit. When data is relational and consistency is critical, we reach for SQL. When the workload is flexible, high-volume, or fast-evolving, NoSQL earns its place. Plenty of the products we build use both, and we draw the line between them deliberately.
Global brands sometimes arrive locked into one database that's straining against the wrong workload. We work with their team to understand the data and the access patterns first, then recommend an architecture honestly, even when the answer is "keep what you have." The decision gets made together, with the trade-offs on the table, so the system holds up as the product grows.
Not sure which database your product actually needs? Let's look at the data and decide together.
A logistics company that ships to 190 countries built something to ship to itself.
Turning a brand into a working business.
Half a million people. One app. Zero chaos.















