Spring GDS 25th Anniversary
A logistics company that ships to 190 countries built something to ship to itself.
Diversity, Equity & Inclusion (DEI)
What is Diversity, Equity & Inclusion (DEI)?
Diversity, equity, and inclusion are three connected ideas that often get collapsed into one acronym, which hides how different they are. Diversity is about who is present: the range of backgrounds, identities, and lived experiences in a group. Equity is about fairness: giving people what they each need to compete on level terms, which isn't the same as giving everyone the identical thing. Inclusion is about belonging: whether the people in the room can actually speak, contribute, and shape decisions once they're there.
The distinction matters because organisations frequently nail one and miss the others. A company can hire a diverse team and then run it through processes built around a single default way of working, so the diversity sits in the headcount but never reaches the decisions. The classic image makes the equity point: handing everyone the same height box to see over a fence helps the tall person and does nothing for the short one. Equity sizes the box to the person.
Done seriously, DEI is operational rather than decorative. It shows up in how roles are written and where they're advertised, how interviews are structured to reduce bias, how pay is set and reviewed, and who gets heard in a meeting. Done as theatre, it's a statement on a careers page and little behind it.
DEI at Dallonses
We're a certified B Corp, which means how we treat the people who work here gets assessed, not just asserted. We care more about the inclusion part than the poster part. Hiring a range of people only pays off if the way we work actually lets them do their best work, so we put effort into how decisions get made, who gets asked, and whether quieter voices reach the same weight as louder ones.
In practice that means structured hiring that looks past the usual pipelines, pay set against clear bands rather than negotiation nerve, and a remote-friendly setup that widens who can join in the first place. We won't pretend we've finished. Some of this is genuinely hard and we get parts of it wrong. We'd rather name the gap and work on it than publish a tidy statement that papers over it.
Curious how we build teams and the work that comes out of them? Let's talk.
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