The Website and CMS Behind HP's Global Content

A custom CMS HP runs without us.

The CMS is designed around how a global marketing team actually works. Regional teams create and edit pages. Global leadership oversees what goes live. Each user has a role tied to specific countries and specific content types, with permissions that match their responsibility. Open enough to move fast. Controlled enough to protect the brand.

HP's team manages everything themselves. New blog posts, new case studies, new product pages, new regional campaigns. They publish in real time, without dependencies.

50+ content blocks. Every page, on brand.

We designed and built more than 50 content blocks, each engineered in HP's visual identity. Title and image. Stats. Video. Quotes. Gated documents that create leads with each download. Comparison tables, testimonials, hero modules, product showcases. The full library a global marketing team needs to tell stories at scale. And every block is brand-consistent by design, so HP's team cannot accidentally publish something off-brand. Quality control is engineered into the components, not enforced through review cycles.

Every page, a lead engine.

The platform is built to be a lead generator that turns the Content Hub from a marketing site into a sales pipeline. Every lead flows directly into HP's CRM, tagged by content type, country, and audience. Each piece of content does the work of attracting an audience and qualifying it. HP's sales teams get leads with context attached. The marketing team can see exactly which content converts, in which market, for which audience.

Any page, any layout. No engineering required.

Our CMS includes a layout system we call FlexibleContent. A drag-and-drop composer where editors choose columns, drop blocks in, and arrange them however the story needs. A case study can have one structure. A campaign page can have a completely different one. No two pages need to look the same, and none requires engineering involvement.

FlexibleContent is something we have built, refined, and deployed across multiple clients. HP's Content Hub is one of the most demanding implementations of it. Years of solving enterprise content problems are baked into how it works.

78 countries. Every language. Every alphabet.

The platform serves 78 countries from a single source. Content publishes in local languages, including the Latin scripts of Europe and the Americas, the character systems of China, Japan, and Korea, and the right-to-left writing of Arabic markets. The CMS treats them as first-class, not as edge cases.

Blog posts, case studies, testimonials, product pages, campaign pages. Every piece ready to localize, regionalize, and reach the audience that matters in each market.

Five years in, the partnership keeps growing. New content types, new countries, new ways of telling the story. Building enterprise CMSs is a core capability at Dallonses. HP's Content Hub is one of the most demanding examples of it, and one of the longest standing. Trust takes years to build. HP gave us five.